Syrup Swimwear

Exclusive Collection by Aaron Fust

Syrup’s stunning silhouettes, unique fabrics, and handcrafted details function both to accentuate and flatter a woman’s body and to support her confidence and sense of style. The Syrup swimwear and cover-up collection focuses on making a woman look and feel her most beautiful, sensual and alluring.

With exclusive, eye-catching designs, I strive to make the Syrup woman the center of attention by finding the perfect balance of her delicate femininity and her playful, sexy side.

Brand-Inspiration-History

By Syrup Designer and Founder, Aaron Fust-
In 2004-2005 I had just returned from several yeas of traveling and living mostly on the beaches of Spain. At that time the European beach lifestyle was just arriving in the US as Americans began to transform the pools of posh resort hotels into European style beach parties.  This quickly spread across influential cities like Miami, New York, Los Angeles and Las Vegas.  Having experienced this lifestyle firsthand in Europe, I realized the impact this would have on the activities and style of fashionistas across the country. Yet, at that time, in terms of swimwear fashion, there were very few options.  Women had to choose between the very high-end (and somewhat plain looking) brands or the common surfer type bikinis more suited for sports than fashion.

I truly believed that the European influence would shift the fashion of swim toward more stylish and outfit-oriented swimwear.  I felt that the newly invented and Americanized version of the European beach lifestyle would certainly change the way bikinis are worn.  And, as it caught hold,  the market did begin demanding premium quality swimwear that is more stylish, sexy and appropriate for the lifestyle. At that time, I didn’t know the business of fashion, but I did know that this was the beginning of a phenomenon.

After experimenting with initial designs and finding a superb manufacturer it was time to launch my own brand.  I chose the name Syrup because in one word it conveys sweet and feminine with a hint of sexy. In each design I strive to find just the right silhouette to enhance and reflect a woman’s beauty without appearing salacious. Also, to create an eye-catching foundation to the poolside ensemble, I carefully balance the embellishment of the design by adding tasteful touches of color combinations, textures and trim.  Over the years, I have encapsulated these design elements into “The Syrup Standard”, which I apply to each piece that I make.

The Launch

In September of 2007, I launched the Syrup brand at the famous Ghost Bar in the Palms Hotel.  Luckily, both the Syrup line and our production of the fashion show were a big hit.  As we entered 2008, the Miss Universe Organization contacted me to ask if I would design the bikinis for the Miss USA competition and, of course, I agreed.

With the slowing of the economy I focused my sales on better resort swim stores like the Bellagio, Aria, MGM, Mandalay Bay as well as specialty boutiques in Los Angeles, and Scottsdale, etc. While the economy was improving, the Syrup promotions team continued to promote the brand image and increase brand recognition with celebrity endorsements, regular fashion shows, pool events and online promos.

Last fall I moved my design and production headquarters within the infrastructure of a large and very experienced manufacturer in Vernon, CA.  This provides me with all the resources and know-how to grow the company to a whole new level as well as the convenience and control of domestic production.

Los Angeles/Hollywood

Having a greater presence in LA gives Syrup an even greater access to Hollywood press and celebrity as you see from our celebrity blog and other press.  Syrup is taking full advantage of what Hollywood has to offer and this is just the beginning of what’s to come!
Thanks again for taking the time to learn about Syrup Swimwear.  We look forward to hearing from you!
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The Syrup Standard
The Syrup Swimwear brand means leading edge designs and quality construction. At Syrup Swimwear we use the finest materials and manufacturing possible.
Syrup Swimwear and Loungewear utilizes a variety of quality elements including:
  • Fully lined swimwear
  • Metal hardware that is designed for swimwear and therefore resists rust, heat and is lead and nickle free
  • Our designer, Aaron Fust, utilizes a variety of details and textures in each design to compliment the stunning color combinations
  • Many designs include crochets, braiding, lace and other elements to highlight the beauty of the piece
  • To help achieve a perfect fit, Syrup Swimwear is made to be adjustable when possible by adding tie backs, tie sides, low absorption enhancing bra pads and adjustable hardware

By following the Syrup Swimwear Standard we create apparel that makes you look and feel like an instant celebrity.

 

Syrup Swimwear

John Thomason, VP Marketing

Bio-John Thomason graduated from Western State College in December 2005 with a B.A in marketing and hotel and resort management.  While attending university John had the opportunity to be a host/promoter at a new pool party that the Hard Rock Hotel was trying.  The pool party turned out to be the legendary “Rehab”.  John went on to become the coordinator of special events and public relations for all of the Hard Rock Hotel’s entertainment venues including Body English, Rehab Sundays, Pink Taco, Chris Clouse at Simon’s and Beacher’s Mad House.  John then went on to work with the independent hosting company VegasHotSpots.com, a division of USA Capital, where he developed weekly sales reports and data analysis, as well as, direct mail campaigns.

Following his university studies he followed an upward trajectory through the country’s finest, most famous and highest revenue entertainment properties, becoming one of the most sought after nightlife venue opening specialists in the industry.

 

John has held VIP and Senior VIP services management and marketing positions through the opening of Tryst Nightclub at the Wynn Resort and Casino, Playboy Club, Moon Nightclub, Rain, Ghost Bar, Nove, 9 Steak House at Palms Casino, and Bare Pool (a Light Group property) at the Mirage Hotel, Las Vegas.  His extensive nightlife/pool party expertise led him to join Aaron Fust as VP of Marketing in founding Syrup Swimwear whereupon they began their long resume of event productions including Image Wednesdays at Sedona, Fashion Rocks the Universe, Good Fridays at Tao Beach, as well as, Label Junkie and Fashion Industry Night at LAVO Nightclub, to name just a few.

In January 2011 John was recruited as the Director of Marketing of the nightclub, “JET,” for the Light Group.  As an executive in one of the world’s largest nightlife and dining companies, John is in charge of winding down marketing and operations of the Light Group’s third largest property, “JET,” and planning the reconstruction, opening and ongoing operations of what will be their premiere property “1 OAK.”  In his duties as Director of Marketing at Light Group, John works closely with the biggest names in entertainment to contract their services in creating the most buzzed about events in the country.  His New Years Grand opening of 1 OAK with Fergie was an overwhelming success.  In his position as Director of Marketing, John is also in charge working closely with casino executives to provide a seamless entertainment experience between JET/1 OAK and the related venues of the world’s largest gaming and resort company, MGM International.  John’s other duties include budgeting and allocating a seven figure advertising and marketing budget, staffing and hiring over 200 employees, as well as oversight and budgeting of the design, development and opening of 1 OAK.

Along with his position at Light Group, John also maintains his duties as VP of Marketing of Syrup Swimwear.  He oversees celebrity endorsements, fashion shows and promotional events as well as the deployment of traditional and online social  marketing campaigns.